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Gender-balanced tech firms make much bigger profits


Gender-balanced tech firms are up to 40 percent more profitable and it is important that Kiwi companies and leaders acknowledge and accept that when hiring staff, the new executive director of Tech Women NZ says.

Edwina Mistry has just been appointed to the new role. She previously worked for the Manukau Institute of Technology, Wang and Apple and has her own company CreateOps. She says it is vital that women are respected and accepted for the skills they have when companies look to hire staff.

“They do not have to treat women any different but give them the same footing as anyone else with the same experience and skills.

International research shows that just three percent of 15-year-old New Zealand schoolgirls consider a career in tech, while women make up only 23 percent of those employed in tech-related occupations.

With more than 21,000 companies employing around 100,000 people, the tech sector is the fastest growing and the third biggest export industry in New Zealand.

Mistry says schools, companies and organisations need to constantly keep encouraging more girls to consider careers in tech by creating more programmes and opportunities for them to interact with industry.

“We need to create good mentoring programmes and good industry scholarship options. It is important to also educate people that technology is part of every business today.

“I will promote careers in tech to girls in schools through programmes like ShadowTech Day which I originally started five years ago and is now being run by NZTech nationally.

“Creating opportunity for girls to experience tech in the real world by connecting them with industry and mentors is the key to changing the myth that they have that tech is for geeks and that one just sits at their devices all day.

“It is important that women build confidence or are empowered and accepted for what they bring to the table and not just expect to be treated different or special because they are women.

“One concern is that many women at some point want to start a family and they find it difficult to cope with a job and a family. But these days with tech, people can work from home. The Prime Minister Jacinda Ardern will soon be working from home for six weeks. There’s a great example.

“Research shows that young girls are not scared of tech and just take to it like anyone else. It is when a girl turns into a teenager is when they do not choose tech subjects because they do not think it is sexy or attractive enough as a subject.

“They start thinking it is for boys and tend to choose options such as history, art and other subjects that they feel are more suited for girls and easier to score in. Having connected many girls to industry myself I have seen the change in their opinion about tech careers before and after they have the real-life experience.”

“The industry needs a good gender balance and NZTech is committed through the Tech Women community to create opportunities for more women to be involved in the tech world.”

For further information contact Edwina Mistry on 021 1060784 or Make Lemonade editor-in-chief Kip Brook on 20175 030188

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TechWomen TechWomen is a group of passionate New Zealand tech, digital and ICT focused individuals from leading organisations that work together, with the support of NZTech, to help address the shortage of women in tech roles.